Six approaches to grow your business during a COVID-19 pandemic

As COVID-19 changes business along with the economy, there are approaches to grow your business even after a pandemic.

With many organisations working remotely, operating with limited capacity or closing altogether, there appears to be little opportunity to increase your business. Despite these setbacks, there are methods to make the most of your overall situation and continue to increase your business in the eventuality of a COVID-19 pandemic.

Wherever you might be, there are a few things you can do to take care of sales and keep your customers and employees engaged.

1.Be strategic about your online marketing

Many digital marketing channels, for example blogs, email newsletters and social media, are around for free or from suppliers, but businesses that are looking to grow now need to be strategic concerning the time and resources they devote to marketing activities.

"Every dollar you purchase marketing should be spent carefully and resourcefully," says Mark Kohlenberg, who launched Milwaukee Boot Company come july 1st in the midst of the pandemic." We can’t afford to be trial-and-error; we will need to execute constantly. It’s very difficult to raise awareness of a new, non-essential brand amid a pandemic. We have to work harder . to scale up quickly.

2.Thinking in the customer’s perspective and interacting with them

Social media channels such as Facebook, Instagram, Twitter and LinkedIn have grown to be even more necessary for brands that want to stay in touch making use of their customers in an age of remote working and shop closures.

Now, in order to make the most of social media, you have to identify your latest news sites in USA target customers and look closely at what they say and do online. At a time when everyone is concerned about their and finances, responding to your clients’ current needs and concerns and approaching them from their perspective can help you stand out through the competition.

"Look your brand in the consumer’s perspective," asked Kohlenberg." Are you accessible? Does the market industry really need you? Regardless of the financial state, there’s always opportunities to create unique and appealing products, in this day and age you have to be careful and firm with your approach".

3.Developing your virtual sales skills

Most companies have moved their sales process in the virtual world, but merely because you’re pitching on a zoom call doesn’t suggest it’s unprofessional. Treat your virtual sales call as being a face-to-face meeting, and prioritize first impressions. Dress professionally, optimize your backdrop and office at home environment, and ensure your audio and video are clear to ensure seamless communication.

In virtual selling, it is critical to provide value beforehand. Be proactive in providing relevant and useful resources like tools, guides and manuals. This will help you stay the surface of mind with your target audience, even when it doesn’t bring about an immediate sale. This is a challenge a large number of start-ups are facing during the pandemic.

Regardless of the economic climate, there are always opportunities to create unique and attractive products, these times call for a careful and precise approach.

4.Organizing a virtual event to interact your audience

Organizing and hosting a virtual event fitting the needs of your market is a great strategy to provide value and reach people through the comfort of their very own home. Of course, because they events are getting to be more commonplace, you’ll have to be creative to generate your webinar stand out from your rest.

Provide an interactive experience and, if you’ve got the budget to do so, offer incentives for example giveaways or expert speakers to motivate individuals to attend. At the end of the event, ensure you have a clear call to action which means that your audience is engaged along with your brand and need to continue their relationship along.

5.Tell your network the pain you are up to

Opportunities to grow your business often are derived from getting to know the best people. Especially in times of global pandemic, all entrepreneurs make an effort to help the other survive.

That’s why Mr. Phillips recommends that you simply focus on networking now. As well as making new and valuable contacts, it is advisable to keep your existing contacts informed of your present goals and progress.

"We’ve been keeping our supporters, stakeholders and private investors up to date. What we did, the milestones we have achieved and our successes. People, our ‘allies’ as they say, desire to know these items because they support us and believe in what we making the effort to achieve".

The key, says Phillips, is usually to keep the network updated, however, not overflowing. But in this, be sure you share progress "tactfully and sympathetically, recognizing until this is a very difficult time for people round the world".

6.Prioritize genuine and transparent communication with customers and employees

Like you, your web visitors are probably feeling fearful and anxious in regards to the pandemic. But they will remember the company that reached out and supported them over these difficult times, so think about your overall communication strategy with these, including what has changed within the wake of COVID-19 and what they can expect from your company.

Also, be sure to monitor the workers. Your team will be needing your leadership inside a crisis situation and may want you to make sure they’re updated on what the pandemic is affecting the company.

Use now to build a stronger feeling of solidarity among your team members. This will give your employees a better sense of their own value to the corporation, increasing their motivation and productivity, which often will lead to business growth.